GoodAI: Standout social media posts

01 — Goal

To extend brand reach beyond academia through the research of two game development grant initiatives over the course of a year, targeting a niche community of game developers.

02 — Process

My approach was to make complex technical findings easier to digest through levity. I developed a meme, animated gifs and brief explainer videos using lay language to break down research outcomes. Orchestrated posts maintained audience curiosity and built momentum over the year-long grant cycle until conclusion.

03 — Execution

Curation of relevant tags and mentions to cross-promote content, online event collaboration; social listening & reporting

Deliverables: concept, videos, copywriting, blog posts, community management, social media analytics